March 21, 2007

Selling Israel

MoJo Blog looks at marketing Israel, in particular BlueStarPR's $17,000 ad campaign in the Bay Area.

I spotted their handywork on BART a couple weeks ago. My first thought--what about Al-Jazeera?

meloukhia also commented on this poster, noting that Israel was ranked 135 on the Freedom of Press Index 2006 by Reporters Sans Frontieres. Israel's extra-territorial behavior earned it such a dismal score.

Lebanon has fallen from 56th to 107th place in five years, as the country’s media continues to suffer from the region’s poisonous political atmosphere, with a series of bomb attacks in 2005 and Israeli military attacks this year. The Lebanese media - some of the freest and most experienced in the Arab world - desperately need peace and guarantees of security. The inability of the Palestinian Authority (134th) to maintain stability in its territories and the behaviour of Israel (135th) outside its borders seriously threaten freedom of expression in the Middle East.
According to its 2007 Annual Press Freedom Survey

Palestinian journalists faced many restrictions by the Israeli authorities, who considered them primarily as Palestinian citizens, and they were banned from travelling between Gaza and the West Bank for supposed security reasons. Israeli soldiers freely entered media offices and the homes of journalists in the Palestinian Territories looking for weapons and “illegal material.” Journalists of the pan-Arab satellite TV station Al-Jazeera were prevented several times from reporting on the war in Lebanon in mid-2006. Walid al-Omari, the station’s Jerusalem bureau chief, was arrested on 17 and 18 July while reporting in the north of the country. An Israeli military vehicle opened fire on another Al-Jazeera crew, led by journalist Jevara al-Budeiri, during live coverage of an Israeli incursion into Nablus and a technician,Wael Tantous, was hit on the foot by rubber bullets.

Israeli forces bombed Lebanese media installations during the fighting with the Hezbollah militia. Israeli warplanes destroyed a transmission mast at Fatka, east of Beirut, on 22 July, temporarily putting the privately-owned Lebanese Broadcasting Corporation (LBC) TV station off the air. A station technician, Sleiman Chidiac, was killed during the attack and two other employees injured. Israeli planes bombed an LBC installation in the northern town of Terbol the same day, cutting off broadcasts to some regions by LBC and privately-owned TV stations Future TV and Al-Manar.

Given these actions, it's no wonder Israel would feel the need to improve its image with a PR campaign.

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